Let them know that this is a place they can come for resources, tips and how-tos to achieve the goals and desires they have for their wedding.
Welcome potential couples to your thought leadership
the blog
Just like with the other pages of your website, each blog you write should have one goal. So before you begin writing, determine the goal for your post. Do you want to be seen as an authority on a topic? Do you want the reader to read additional posts or view your galleries? Or do you want them to reach out via the contact form or email? Then be sure to include that CTA at the bottom of the post.
See Exercise 17 for Headline
In copywriting, we often use formulas to get started writing. A popular formula for blog posts is P-A-S: Problem, Agitate, Solve. So, begin introducing your topic by acknowledging the problem that brought them to this post. Then agitate them a bit by elaborating on how that problem is probably showing up in their everyday life. Finally, introduce your solution(s).
See Exercise 17 for Headline
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